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Odette School of Business + RW & Co = Presentation Ready!

For the first time ever, The Odette School of Business teamed up with RW & Co, a chain store selling its own brand of upscale urban-inspired clothing and accessories for men and women located at the Devonshire Mall, for an evening of great discounts and great looks!

The event had taken place after the mall closed, students were lined up outside the store waiting, prior to the 5 PM re-opening, to get the best selection and sizes. RW & Co was most accommodating, putting in special orders for sold-out merchandise, very helpful staff, plus live music!

Store manager, Davawn White and assistant manager, Jennifer Beleutz were ecstatic with the turnout – “the turn-out was totally more than what I expected, having never done this before I had no idea what to expect, but we will definitely be doing it again!”, stated White.

During one part of the evening Christian Cruz, by day an RBC branch training manager, by night, a part-time fashion associate in the men’s area,

was overwhelmed with the onslaught of men in the department. “It is like Boxing Day, the walls have been stripped of displays and the mannequins de-robed.”


Danielle DiPasquale, a 4th year business student, found great some deals.

“Updating the wardrobe for presentations and job interviews are not always in the budget but with this exclusive discount it wasn’t as hard of a hit”. 


Maddie Bziuk, a 4th year business student, organizer for this event, thought an event like this would be a great opportunity and wanted to bring it to the students at Odette. “As a business student you should take advantage of the opportunities that Odette offers. This all started with a class project in Consumer Behaviour, where we approached RW & Co and created new marketing opportunities for them, much like this event. It was great to see an idea like this come to life!”